The corporate image, as well as its perception by a broad environment constitute an essential and very important factor for each company. This image reflects not only its reputation and standing, but also – indirectly – influences its financial results, exchange rates (quotations) on the Stock Exchange or the attitude of investors and decision-makers. Also, problems of internal communication are important. At the base of efficient activities of each company or firm lies satisfaction and motivation of its employees. These are the employees who by using and applying adequate and proper mechanisms could be the most external effective communication means and “ambassadors” of their employer.

The Corporation Section of Edelman Polska offers its customers a broad range of services. We specialise in building up and maintaining and preserving the positive image of companies and firms and their brands. Our team has a long year experience in dealing with companies and enterprises, as for instance in sectors of heavy industry, power industry, FMCG and telecommunication. We advise our customers during the daily corporation communication process by preparing in co-operation with them long-term strategies of establishing and supporting useful interrelations between the enterprise and its milieu. A challenge is assistance in conducting informative campaigns, as for instance during the sale of such firm or company, change of its brand or in case of a significant reduction of its employment. To the main specialised fields in which consultants of the Corporation Section of Edelman Polska are active belong i.e.:

• managing the firm’s standing and reputation,
• media relations,
• relationship with non-governmental bodies and opinion leaders,
• internal communication,
• managing critical situations,
• the B2B communication,
• corporate programmes relating to social responsibility (CSR).