Each product brand that has a chance to become a subject of consumers’ desire to be THEIR brand – the brand of consumers is a challenge on the present-day consumer’s marketing.
And how to realise it? In Edelman we add to products - appearance and the required individuality, and due to a strong image we are singling them out in such a way that they are able to mark their presence on the market.
Consumers’ products and goods (mainly FMCG) function within a competitive and steadily changing environment and setting. In observing and tracing these changes day by day, we meet them as well as the new demands of the market and consumers. We stake upon procreative and non-standardised solutions. And thus, we are getting access to the international know-how of world-known specialists of the Edelman Inc. We share with our customers the knowledge of new trends and of new possibilities in solving the information process relating to new brands.
We are either partner or consultant for our customers on each phase of preparing marketing plans relating to new brands. Our information and communication programmes due to the properly selected PR tools gets through with brand information to end users; users you are mostly interested in. And that is the meaning of consumer’s marketing, and that is its name, since it is the final result that consumers are expecting. And we - by way of PR actions - indirectly influence the consumer’s decision to purchase the given product, this being transferred into sales increase, and the percentage increase of the notice of this brand.
Within this range of consumer’s PR we launch new brands (products) on the market, form their attractive image consistent with their usability and values, reposting brands, collaborate with leaders of opinions, experts, celebrities, ambassadors of brands, and finally organise educational programmes, social campaigns, conferences and press shows and presentations, fashion shows, we also manage press offices and media relations for our customers, and inform about advertisement undertakings we are about to launch.
